Overall Progress
0 / 0Account Setup
Create accounts and configure platforms before posting
Content Preparation
Prepare all assets before launch week
Analytics & Tracking
Ensure all attribution is working
Monday — Soft Launch
Tuesday — Reddit + TikTok
Wednesday — Instagram + TikTok
Thursday — Reddit + TikTok
Friday — Reddit + Instagram
Saturday — Weekend TikTok
Sunday — Engagement Day
Week 1 Targets
500+
Quiz Takers
200+
Email Signups
10K+
TikTok Views
10-20
Paying Users
Phase 1 — Infiltration
Weeks 1–3Join groups, lurk, engage genuinely — NO FairSplit mentions
Phase 2 — Soft Seeding
Weeks 3–6Post relatable content — still NO links or product mentions
Phase 3 — Organic Mention
Weeks 6+Share FairSplit naturally when someone asks for help
Phase 4 — Scaling
OngoingResults-driven content that spreads organically
Target Groups
Brevo Automation Setup
6-email nurture sequence via Brevo
Email Sequence Timeline
Results Delivery
Immediate — deliver quiz results + report upsell
Partner Nudge
+4 hours — get partner to take quiz
Tease Breakdown
+24 hours — mental load insight teaser
Report Upsell
+48 hours — premium report pitch (key conversion email)
Social Proof
+72 hours — testimonials + tracker option
Final Push
+7 days — last conversion attempt with both CTAs
Weekly Review Checklist
Run every Monday — check Admin + Brevo + Stripe dashboards
Engagement Rules Checklist
Platform-specific engagement to maintain every week
Day 3 — "Is anyone coming?"
Day 7 — "Is the funnel working?"
Day 14 — "Are we on pace for $10K?"
Day 21 — "Can we close the gap?"
Channel Pivot Playbook
TikTok underperforms (< 50 quiz takers/week)
- Change posting times (test 7am, 12pm, 6pm, 9pm)
- Try duet/stitch format with viral parenting content
- Switch from educational to emotional/controversial
- Increase to 2 videos/day
- Use trending audio instead of AI voiceover
Reddit underperforms (< 30 quiz takers/week)
- Try: r/TwoXChromosomes, r/Marriage, r/relationships, r/beyondthebump
- Switch from personal story to asking questions
- Engage in OTHER people's posts and offer quiz link
- Try Tue/Wed mornings instead
Instagram underperforms (< 20 quiz takers/week)
- Switch carousel to Reels (repurpose TikTok videos)
- Use trending audio on Reels
- DM 20 parenting/couples accounts (5-50K followers)
- Post more Stories with polls and quizzes
Email nurture underperforms (< 5% purchase rate)
- A/B test Email 4 subject line
- Add limited-time pricing in Email 6
- Add testimonial Email 3.5
- Move report upsell earlier (Email 2)
- Try SMS follow-up via Brevo